Aveda sought to simplify the checkout process with a more streamlined, flexible payment system. My goal was to deliver impactful solutions tailored to the specific challenges the brand faced.

I led the integration of Apple Pay on Aveda’s eCommerce platform, working closely with payment providers and internal stakeholders to ensure a seamless user experience across both mobile and desktop platforms. The project involved collaborating with engineering and finance teams to manage the technical and financial integration of Apple Pay.

Process and Solution:

The integration required detailed coordination between internal teams and third-party vendors, ensuring that the payment process was both secure and efficient. We implemented Apple Pay to reduce checkout friction, improve conversion rates, and align with Aveda’s goals of providing a seamless customer experience.

Key Results:

• Reduced checkout time by 20%

• Increased transaction completion rates by 10%

This project delivered significant improvements to the brands’ digital presence, aligning with Estée Lauder’s larger goals of enhancing user experience and driving conversion rates.