01
Ecommerce and checkout
Mobile conversion, payment choice, subscriptions, promotion clarity, and cross-device consistency.
About
I'm Adam, a Product Manager based in New York City.
I've spent 8+ years working across ecommerce, payments, self-service, and enterprise platforms. My work includes mobile checkout, digital wallets, subscriptions, promotion tooling, customer support experiences, and global order-management modernization.
Much of my work involves several stakeholders, competing priorities, and technical dependencies. I use customer evidence and business context to clarify what needs to improve, surface the tradeoffs, and help teams choose a direction.
Career path
Digital work led me into product.
My early career included digital marketing and project work at Victoria’s Secret/PINK, Macy’s, and Xaxis. At bareMinerals, I moved deeper into ecommerce product management across checkout, payments, subscriptions, accessibility, and customer experience. At Estée Lauder, my scope expanded from promotions and brand-site experiences to portfolio planning across 19 brands, then to product ownership for payments and OMS modernization.
After Estée Lauder, I earned my Certified AI Product Manager credential and built BeautyGPT, a working prototype focused on personalized skincare guidance. The idea came from a problem I had seen throughout my years in beauty: customers have plenty of product information, but it can still be difficult to know which ingredients and routines fit their needs. I initially explored image classification, but the results were too inconsistent for a reliable experience, so I shifted the MVP to conversational guidance grounded in skincare ingredient data.
At Comcast, I worked in the Service Experience pillar on post-signup experiences across billing, payments, support, and account management. My role was to clarify experience requirements, document workflows and decisions, and surface operational risks and dependencies while the initiatives were still in planning.
Alongside my digital product work, I lead end-to-end product development for WORLDSFIRST Studio, an independent apparel project, on a part-time basis. I took The 001 Shirt from an idea through four prototype iterations, manufacturing, and a controlled Shopify pre-launch. I translated fit feedback into factory revisions, decided what was ready and what wasn't, and worked through sizing guidance, pricing, inventory, storefront and checkout design, shipping, exchanges, and customer support.
Product areas
Product areas
02
Payments and platforms
Digital wallets, authorization flows, payment recovery, transaction lifecycle, and order-management systems.
03
Self-service and operations
Customer support experiences, internal tooling, enablement, guardrails, and scalable processes.
04
AI product discovery
Prototype development, model evaluation, prompt testing, retrieval, and changing direction when evidence calls for it.
What motivates me
Helping people make progress.
I like making products and processes easier for people to use. I notice the extra step, the unclear message, the dependency slowing a team down, or the task that should be self-service. Product gives me a way to improve those moments and see whether the change actually helped.
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