I'm Adam, a Product Manager based in New York City.

My early career included digital marketing and project work at Victoria’s Secret/PINK, Macy’s, and Xaxis. At bareMinerals, I moved deeper into ecommerce product management across checkout, payments, subscriptions, accessibility, and customer experience. At Estée Lauder, my scope expanded from promotions and brand-site experiences to portfolio planning across 19 brands, then to product ownership for payments and OMS modernization.

After Estée Lauder, I earned my Certified AI Product Manager credential and built BeautyGPT, a working prototype focused on personalized skincare guidance. The idea came from a problem I had seen throughout my years in beauty: customers have plenty of product information, but it can still be difficult to know which ingredients and routines fit their needs. I initially explored image classification, but the results were too inconsistent for a reliable experience, so I shifted the MVP to conversational guidance grounded in skincare ingredient data.

At Comcast, I worked in the Service Experience pillar on post-signup experiences across billing, payments, support, and account management. My role was to clarify experience requirements, document workflows and decisions, and surface operational risks and dependencies while the initiatives were still in planning.

Alongside my digital product work, I lead end-to-end product development for WORLDSFIRST Studio, an independent apparel project, on a part-time basis. I narrowed the initial product strategy to one flagship tee and have led four prototype iterations, balancing fit, fabric performance, manufacturability, and production requirements. I also structured a phased launch to test demand and manage pricing, production minimums, and inventory risk before expanding the assortment.