Over the past 10 years, I’ve led digital transformations and feature integrations for global beauty brands like bareMinerals and Estée Lauder. From launching Apple Pay on Aveda.com to building interactive tools like the Foundation ShadeFinder Quiz, my focus has been on delivering impactful solutions that meet business needs while enhancing the customer experience.

In addition to my work in eCommerce, I’m also focused on AI-driven product management, where I’ve completed coursework and developed projects like BeautyGPT (current working name), a personalized beauty recommendation tool designed to deliver customized product suggestions based on individual needs.